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1220 Winter Garden Vineland Rd., Suite 104
Winter Garden, FL 34787
Phone: 407.654.4282
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Glossary Of Terms

Glossary Of Terms

We take great pride in making our clients feel confident about their jobs during the production process. To help you gain a better understanding of what’s happening to your project, we’ve compiled a glossary of terms that we commonly use in our industry.

  • Accordion Fold

    A type of paper folding in which each fold runs in the opposite direction to the previous fold creating a pleated or accordion effect.

  • Alignment

    The condition of type and or art materials as they level up on a horizontal or vertical line.

  • Artwork

    All illustrated material, ornamentation, photos and charts etc., that is prepared for reproduction.

  • Background

    That portion of a photograph or line art drawing that appears furthest from the eye; the surface upon which the main image is superimposed.

  • Banner

    The primary headline usually spanning the entire width of a page.

  • Basic Size

    This term refers to a standard size of paper stock; even though the required size may be smaller or larger.

  • Basis Weight

    Basis or basic weight refers to the weight, in pounds, of a ream (500 sheets) of paper cut to a given standard size for that particular paper grade.

  • Binding

    Various methods of securing folded sections together and or fastening them to a cover, to form single copies of a book.

  • Bleed

    Extra ink area that crosses trim line, used to allow for variations that occur when the reproduction is trimmed or die-cut.

  • Boldface

    Any type that has a heavier black stroke that makes it more conspicuous.

  • Bond

    A grade of durable writing, printing and typing paper that has a standard size of 17x22 inches.

  • Book

    A general classification to describe papers used to print books; its standard size is 25x38 inches. A printed work which contains more than 64 pages.

  • Bristol Board

    A board paper of various thickness; having a smooth finish and used for printing and drawing.

  • Broad Fold

    A term given to the fold whereby paper is folded with the short side running with the grain.

  • Brochure

    A pamphlet that is bound in booklet form.

  • Caliper

    The measurement of thickness of paper expressed in thousandths of an inch or mils.

  • Camera Ready

    A term given to any copy, artwork etc., that is prepared for photographic reproduction.

  • Caps & Lower Case

    Instructions in the typesetting process that indicate the use of a capital letter to start a sentence and the rest of the letters in lower case.

  • Caps & Small Caps

    Two sizes of capital letters made in one size of type.

  • Carbon Black

    A pigment made of elemental carbon and ash.

  • Cast Coated

    A paper that is coated and then pressure dried using a polished roller which imparts an enamel like hard gloss finish.

  • Coated (Paper)

    Paper coated with clay, white pigments and a binder. Better for printing because there is less picking.

  • Coated Stock

    Any paper that has a mineral coating applied after the paper is made, giving the paper a smoother finish.

  • Collate

    To gather sheets or signatures together in their correct order. (see Gather)

  • Color Bars

    This term refers to a color test strip, which is printed on the waste portion of a press sheet. It is a standardized (GATF-Graphic Arts Technical Foundation) process which allows a pressman to determine the quality of the printed material relative to ink density, registration, and dot gain. It also includes the Star Target, which is a similar system designed to detect inking problems.

  • Color Separating

    The processes of separating the primary color components for printing.

  • Cover

    A term describing a general type of papers used for the covers of books, pamphlets etc.

  • Crop

    To eliminate a portion of the art or copy as indicated by crop marks.

  • Crop Mark

    Markings at edges of original or on guide sheet to indicate the area desired in reproduction with negative or plate trimmed (cropped) at the markings.

  • Cross-over

    Elements that cross page boundaries and land on two consecutive pages (usually rules).

  • Crossover

    A term used to describe the effect of ink from an image, rule or line art on one printed page, which carries over to another page of a bound work.

  • Die

    Design, letters or shapes, cut into metal (mostly brass) for stamping book covers or embossing. An engraved stamp used for impressing an image or design.

  • Die Cutting

    A method of using sharp steel ruled stamps or rollers to cut various shapes i.e. labels, boxes, image shapes, either post press or in line. The process of cutting paper in a shape or design by the use of a wooden die or block in which are positioned steel rules in the shape of the desired pattern.

  • Digital Proof

    Color separation data is digitally stored and then exposed to color photographic paper creating a picture of the final product before it is actually printed.

  • Drill

    The actual drilling of holes into paper for ring or comb binding.

  • Drop Shadow

    A shadow image placed strategically behind an image to create the affect of the image lifting off the page.

  • Dull Finish

    Any matte finished paper.

  • Duotone

    Color reproduction from monochrome original. Keyplate usually printed in dark color for detail, second plate printed in light flat tints. A two-color halftone reproduction generated from a one-color photo.

  • Electronic Proof

    A process of generating a prepress proof in which paper is electronically exposed to the color separation negatives; the paper is passed through the electrically charged pigmented toners, which adhere electrostatically, resulting in the finished proof.

  • Embossed

    A method of paper finishing whereby a pattern is pressed into the paper when it is dry.

  • Embossing

    To raise in relief a design or letters already printed on card stock or heavy paper by an uninked block or die. In rubber and plastic plate making the process is usually done by heat.

  • Estimate

    The form used by the printer to calculate the project for the print buyer. This form contains the basic parameters of the project including size, quantity, colors, bleeds, photos etc.

  • Estimator

    One who computes or approximates the cost of work to be done on which quotation may be based.

  • Fan Fold

    Paper folding that emulates an accordion or fan, the folds being alternating and parallel.

  • Felt

    A cloth conveyor belt that receives papers from the Fourdrinier wire and delivers it to the drier.

  • Finish

    The surface quality of paper.

  • Finish (Paper)

    Dull - (low gloss) also matte or matte gloss.

  • Flat

    In lithography, the assembly of photographic negatives or positives on vinyl acetate for exposure in vacuum frame in contact with sensitized metal press plate.

  • Foils

    Papers that have a surface resembling metal.

  • Folder

    Machine used to fold signatures down into sections.

  • Font

    The characters which make up a complete typeface and size.

  • Gang

    Group of frames or impositions in the same forme of different jobs arranged and positioned to be printed together.

  • Index Bristol

    A relatively thick paper stock; basis size---25 1/2 x 30 1/2.

  • Indicia

    Markings pre-printed on mailing envelopes to replace the stamp.

  • Inserts

    Extra printed pages inserted loosely into printed pieces.

  • Italic

    Text that is used to denote emphasis by slanting the type body forward.

  • Laid Finish

    A parallel lined paper that has a handmade look.

  • Leaf Stamping

    A metal die, either (flat, or embossed), created from the image or copy, which is then heated to a specific temperature which allows the transfer of a film of pigmented polyester to the paper.

  • Ledger Paper

    A stiff heavy business paper generally used for keeping records.

  • Linen

    A paper that emulates the look and texture of linen cloth.

  • Margin

    Imprinted space around edge of page.

  • Matte Finish

    A coated paper finish that goes through minimal calendaring. Reference, calendaring.

  • Offset

    The most commonly used printing method, whereby the printed material does not receive the ink directly from the printing plate but from an intermediary cylinder called a blanket which receives the ink from the plate and transfers it to the paper.

  • Offset Paper

    A term for uncoated book paper.

  • Opaque

    A quality of paper that allows relatively little light to pass through.

  • Over Run

    Surplus of copies printed.

  • Parchment

    A hard finished paper that emulates animal skin; used for documents, such as awards, that require writing by hand.

  • Parent Sheet

    A sheet that is larger than the cut stock of the same paper.

  • Perf Marks

    Markings usually dotted lines at edges showing where perforations should occur.

  • Perfect Binding

    Binding process where backs of sections are cut off, roughened and glued together, and rung in a cover.

  • Perforating

    Punching small holes or slits in a sheet of paper or cardboard to facilitate tearing along a desired line.

  • Press-Proof

    Actual press sheet to show image, tone values and colors as well as imposition of frame or press-plate.

  • Process Inks

    Printing inks, usually in sets of four colors. The most frequent combination is yellow, magenta, cyan, and black, which are printed, one over another in that order, to obtain a colored print with the desired hues, whites, blacks, and grays.

  • Process Printing

    Printing from two or more half tones to produce intermediate colors and shades.

  • Proof

    Impression from composed type or blocks, taken for checking and correction, from a lithographic plate to check accuracy of layout, type matter, tone and color reproduction.

  • Ream

    500 sheets of paper.

  • Register Marks

    Any crossmarks or other symbols used on layout to assure proper registration.

  • Right Angle Fold

    A term that denotes folds that are 90 degrees to each other.

  • Saddle Stitching

    Stitching where the wire staples pass through the spine from the outside and are clinched in the center. Only used with folded sections, either single sections or two or more sections inset to form a single section.

  • Safety Paper

    A paper that shows sign of erasure so that it cannot be altered or tampered with easily.

  • Satin Finish

    A smooth delicately embossed finished paper with sheen.

  • Scaling

    The enlargement or reduction of an image or copy to fit a specific area.

  • Score

    Impressions or cuts in flat material to facilitate bending or tearing.

  • Self Cover

    A cover made out of the same paper stock as the internal sheets.

  • Spiral Bind

    A binding whereby a wire or plastic is spiraled through holes punched along the binding side.

  • Spot Color

    Small area printed in a second color.

  • Step And Repeat

    A process of generating multiple exposures by taking an image and stepping it according to a predetermined layout.

  • Tag

    A dense, strong paper stock.

  • Text

    A high quality printing paper.

  • Thermography

    A printing process whereby slow drying ink is applied to paper and while the ink is still wet, it is lightly dusted with a resinous powder. The paper then passes through a heat chamber where the powder melts and fuses with the ink to produce a raised surface.

  • Transparent

    Inks that do not block out the colored inks that they print over, but instead blend with them to create intermediate colors.

  • Trim Marks

    Marks placed on the sheet to indicate where to cut the page.

  • Two-sidedness

    The difference in feel and appearance of either side of a sheet of paper due to the papermaking process having a felt and wire side.

  • Varnish

    A clear shiny ink used to add gloss to printed pieces. The primary component of the ink vehicle. Reference, vehicle.

  • Vellum

    A finish of paper that is rough, bulky and has a degree of tooth.

  • Watermark

    A translucent logo that is embossed during the papermaking process while the paper slurry is on the dandy roll. Reference, dandy roll

  • Wove

    A smooth paper made on finely textured wire that gives the paper a gentle patterned finish.

  • Writing Paper

    Another name for bond paper.